Happy Valentine’s Day….. or Not?

Tony Marturano

What does Valentines Day mean to you? Does it make you feel warm and fuzzy? Duty bound or blatant sour faced and cynical?

So, was Saint Valentines the saint of lurve? Well, not quite. February 14th was first known for honouring Martyrs, such as Saint Valentine, it is believed as far back as 496. Valentine’s day actually first became associated with ‘love’ in the middle ages when the tradition of ‘courtly love’ became, well, traditional. By the 15th century, it had evolved into the day when lovers expressed their love by presenting gifts, amongst other things, to their loved ones.

Fast forward several centuries and not much has changed apart from the face that Valentines Day has evolved into a multi billion pound industry. Cards, confectionery, flowers, clean and filthy trips away, jewellery, fancy meals, cologne, perfume, gadgets….phew, I could go on for a while but you get my point…

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